Wednesday, April 23, 2014

Hard Rock Hotel & Casino Las Vegas

Rehab Pool Party at Hard Rock is the most famous pool party in Las Vegas, featuring lushly landscaped grounds dotted with cabanas, daybeds, banquettes and Bikini Invitational on Saturdays mornings

If you don't already share the widespread delusion that the Hard Rock Cafe is by definition the coolest place in any city worldwide, little about the Hard Rock Hotel & Casino, a mile east of the Strip, is likely to convince you. Its own brochures drone on about how "hip" the place is, how it's "the first ever rock'n'roll resort," and that "this is not your father's Vegas any more," but it's really not a patch on the current generation of Strip giants. 

Guitars signed by the likes of Bob Dylan and George Michael hang above the check-in desk, and the cashier's cage bears the slogan "In Rock We Trust." Elsewhere, display-case mannequins sport Prince's spangly jumpsuit and Madonna's pointy corset, while motorcycles and drum kits stand atop banks of slot machines.

 It's just that the whole thing is so lame, full of pony-tailed men and designer-label women trying to look like they're twenty years younger than they really are. Not even the background music is "hard rock"; it remains consistently soft and soothing. 

The casino itself occupies the sunken central floor space of this circular building, so it's easy to find your way around. Much smaller than its Strip counterparts, it's also as a rule much less busy. There are so (relatively) few rooms in the hotel, and they're so expensive, that the only time the place really comes alive is when there's a big-name gig in its lie-music venue, The Joint (tickets can cost over $200). 

Peter Morton, the co-founder of the Hard Rock franchise - though the Hard Rock Hotel is the only one he still owns - is the son of Arnie Morton, who set up the steakhouse chain Morton's of Chicago . Hence the presence of A.J.'s Steakhouse , added as part of a general upgrading of the hotel's restaurants that also saw the arrival of the gourmet's dream, Nobu. 

Hard Rock Hotel & Casino
4455 Paradise Rd
Las Vegas, NV

Rehab Pool Party, the most famous pool party in Las Vegas featuring lushly landscaped grounds dotted with cabanas, daybeds, banquettes and Bikini Invitational  Saturdays at 10 am with DJ Crystal Hefner

Admission starts at $30 for ladies and $50 for gentlemen on Saturdays and Rehab Sundays. Cover charge is subject to change on holiday & special event nights. 
Beachwear is required for entry. Music: indie, electronic and new school hip hop.

Location: Las Vegas 4455 Paradise Road, Las Vegas, NV 89169, USA