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Yes, there are a few
Elvis impersonators around, but what characterizes Las Vegas far more is its
endless quest for novelty. Long before they lose their sparkle, yesterday's
showpieces are blasted into rubble, to make way for ever more extravagant
replacements. The Disney model has now been discarded in favor of more adult
themes, and Las Vegas demands nothing less than entire cities . Replicas of New
York, Paris, Monte Carlo and Venice now jostle for space on the Strip.
The Strip giants cater
to those who want sophisticated high-roller heavens, where tuxedoed James Bond
look-alikes toss insouciant bankrolls onto the roulette tables. Others prefer
their casinos to be sinful and seedy, inhabited by hard-bitten heavy-smoking
low-lives; there is no shortage of that type of joint either, especially
downtown. |
It would be nice to imagine that perhaps half of your fellow visitors are skilful gamblers, raking in the profits at the tables, while the other half are losing, but the bottom line is that almost nobody's winning. In the words of Steve Wynn, who built Bellagio and the Mirage , "The only way to make money in a casino is to own one"; according to the latest figures, 85 percent of visitors gamble, and they lose an average of $665 each.
On top of that, most
swiftly come to see that virtually any other activity works out cheaper than
gambling, so end up spending their money on all sorts of other things as well.
What's so clever about Las Vegas is that it makes absolutely certain that you
have such a good time that you don't mind losing a bit of money along the way;
that's why they don't even call it "gambling" anymore, but "gaming." |
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