Museum of Ice Cream Opens Massive New Flagship at AREA15 in Las Vegas

Get ready for the sweetest experience Las Vegas has ever seen. The globally beloved Museum of Ice Cream officially opened its largest location yet on July 3 at AREA15’s Zone 2. Spanning an impressive 30,000-square-foot footprint with 14 one-of-a-kind installations, this flagship spot promises a larger-than-life celebration of joy, creativity, and, of course, ice cream.

Inspired by the energy, glamour, and playful spirit of classic Las Vegas, the new museum features whimsical environments, interactive exhibits, and endless Instagram-worthy moments.

A Love Letter to Sin City (With Extra Sprinkles)

The creators didn’t just bring a standard museum to town—they fully customized it to match the over-the-top personality of Vegas. The experience actually begins inside what the brand calls a luxurious "ice cream hotel lobby." From there, you get to explore a dessert wonderland featuring some spectacular, Vegas-exclusive attractions:

• The Golden Scoop Buffet: Vegas is famous for its buffets, so it makes sense that this location features the world’s largest all-you-can-eat ice cream buffet. Boasting over 20 flavors and dozens of toppings, unlimited scoops are entirely included with your ticket price.

• The Iconic Sprinkle Pool: This isn't just any sprinkle pool—it’s the largest one in the world. It features matching, two-story slides that propel you straight into a massive sea of millions of faux sprinkles.

• The Cone-sino & The Little Pink Chapel: A family-friendly, casino-inspired entertainment floor complete with a themed bar serving specialty adult beverages. Right nearby, you'll find a tiered-cake wedding chapel (complete with ordained ministers on staff and a custom friendship-bracelet station) available for actual weddings or private buyouts.

• The Sweetest Slides in Vegas: There are 5 massive slides spread throughout the museum, including the longest double-helix slide in the city.

• More Sweet Surprises: You can also jump on a giant marshmallow bed in The S'more's Sweet, catch the world’s first ice cream-tasting magic show at Big Top Taste, or visit the Lucky Cherry Ink Tattoo Parlor to get a realistic, dessert-themed temporary tattoo.

Planning Your Visit

This massive opening adds another incredible anchor attraction to the AREA15 campus, which continues to grow as one of the most innovative entertainment districts in town. Whether you’re visiting with family, looking for a unique date night, or hunting for the ultimate TikTok backdrop, it offers a refreshing and delightful break from the usual Strip itinerary.

• Tickets: Entry starts at $42 (which includes your unlimited ice cream treats).

• Time: Plan for about 90 minutes to fully explore every room, slide, and tasting station.

• Location: Find it tucked inside Area15, Zone 2 (3072 Rigel Ave). Weekends are highly expected to sell out, so booking your timed entry ticket in advance online is definitely recommended.

If you love unique experiences that combine pure nostalgia with interactive fun, this is one landmark you won’t want to miss. The Museum of Ice Cream’s Las Vegas flagship is officially open and ready to give the valley a giant sugar rush!

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